Our Vision:
Achieve Leadership and Excellence in the Saudi Agricultural Market.

Our Mission:
Provide efficient and Cost-Effective solutions to our customers.

Our Goals:
1. Continuous quest for excellence in performance.

2. Transfer ideal technologies to the Saudi Agricultural Market.

3. Attain adequate financial returns to ourselves and to our customers.

Our Business:
We service the Saudi vegetable growers in particular and also the farming community in general through our Eleven branches by supplying outstanding range of vegetable seeds, excellent specialty fertilizers and efficient agrochemicals, and an assortment of other agricultural inputs.

We have won -over the years- a prominent position in our market and have a wide spectrum of customers ranging from the individual vegetable growers to the large Saudi shareholding Agricultural companies. We take great pride in satisfying both ends of this range.

Our Marketing Strategy:
We are basically a marketing company. We take meticulous efforts to study and segment our market needs in order to be able provide efficient and cost-effective solutions to satisfy our customers' requirements and supply outstanding, competitively priced, and innovative agricultural technologies. We screen the world market seeking agricultual technologies suitable for the Saudi farming. We do a through field assessment in our "Trial Station" to ascertain their technical and economical viabilities before we put our marketing force behind them. In so doing, we obtain a fair market share for our suppliers and seek to financially reward both our customers and our suppliers.
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